uni project
rough around
the edges
The design brief of this subject was to create a brand and style guide for a fictional company that amplifies a social issue of a selected industry. The selected social issue was rideshare safety and how reliable technology protecting the user is.
![Pedal_Ridesharing_Final.jpg](https://images.squarespace-cdn.com/content/v1/611ca69cba83b3729f0c7f7f/7837417a-1c0a-4907-967a-e75440f148e9/Pedal_Ridesharing_Final.jpg)
![Pedal_Ridesharing_Final2.jpg](https://images.squarespace-cdn.com/content/v1/611ca69cba83b3729f0c7f7f/a6d6c545-ecf8-449a-94da-60378a26fc9f/Pedal_Ridesharing_Final2.jpg)
![Pedal_Ridesharing_Final3.jpg](https://images.squarespace-cdn.com/content/v1/611ca69cba83b3729f0c7f7f/b5f69eb0-5c0f-40b4-9f41-5905226f3ff0/Pedal_Ridesharing_Final3.jpg)
![Pedal_Ridesharing_Final4.jpg](https://images.squarespace-cdn.com/content/v1/611ca69cba83b3729f0c7f7f/2028ad91-94a2-47ab-a99b-adbbf64645cf/Pedal_Ridesharing_Final4.jpg)
![Pedal_Ridesharing_Final5.jpg](https://images.squarespace-cdn.com/content/v1/611ca69cba83b3729f0c7f7f/460b80a0-81ac-47c1-b225-1f38b2a70fda/Pedal_Ridesharing_Final5.jpg)
![Pedal_Ridesharing_Final6.jpg](https://images.squarespace-cdn.com/content/v1/611ca69cba83b3729f0c7f7f/37cf86a4-4e3f-421a-afe5-0eca2da49b37/Pedal_Ridesharing_Final6.jpg)
![Pedal_Ridesharing_Final7.jpg](https://images.squarespace-cdn.com/content/v1/611ca69cba83b3729f0c7f7f/161ccb72-5459-4f4e-9baa-1595e4fa6f55/Pedal_Ridesharing_Final7.jpg)
![Pedal_Ridesharing_Final8.jpg](https://images.squarespace-cdn.com/content/v1/611ca69cba83b3729f0c7f7f/01c02bf6-bd2f-49c9-810a-7c2423a09085/Pedal_Ridesharing_Final8.jpg)
![Pedal_Ridesharing_Final9.jpg](https://images.squarespace-cdn.com/content/v1/611ca69cba83b3729f0c7f7f/4f8554b7-d20c-48e3-b743-0dc73d2ff8a1/Pedal_Ridesharing_Final9.jpg)
![Pedal_Ridesharing_Final10.jpg](https://images.squarespace-cdn.com/content/v1/611ca69cba83b3729f0c7f7f/9859c80a-387f-4c81-bdf3-bea56c02165c/Pedal_Ridesharing_Final10.jpg)
![Pedal_Ridesharing_Final11.jpg](https://images.squarespace-cdn.com/content/v1/611ca69cba83b3729f0c7f7f/7b8bca10-d13f-4edf-911f-7331c2b5f880/Pedal_Ridesharing_Final11.jpg)
![Pedal_Ridesharing_Final12.jpg](https://images.squarespace-cdn.com/content/v1/611ca69cba83b3729f0c7f7f/b84dd81f-0fe9-4fd6-9317-6fedd0eb1ba9/Pedal_Ridesharing_Final12.jpg)
![Pedal_Ridesharing_Final13.jpg](https://images.squarespace-cdn.com/content/v1/611ca69cba83b3729f0c7f7f/e21873de-de30-4a15-aaef-d3217ad9462f/Pedal_Ridesharing_Final13.jpg)
![Pedal_Ridesharing_Final14.jpg](https://images.squarespace-cdn.com/content/v1/611ca69cba83b3729f0c7f7f/71cb7d64-c10a-4f19-910a-ccd2f19382a6/Pedal_Ridesharing_Final14.jpg)
![Pedal_Ridesharing_Final15.jpg](https://images.squarespace-cdn.com/content/v1/611ca69cba83b3729f0c7f7f/afb5cee2-aad9-41b6-9094-8f3c51a103c6/Pedal_Ridesharing_Final15.jpg)
![Pedal_Ridesharing_Final16.jpg](https://images.squarespace-cdn.com/content/v1/611ca69cba83b3729f0c7f7f/fa47ffe0-2875-41ab-b7b1-c1432dc33460/Pedal_Ridesharing_Final16.jpg)
![Pedal_Ridesharing_Final17.jpg](https://images.squarespace-cdn.com/content/v1/611ca69cba83b3729f0c7f7f/3ad2ab3a-5954-4106-be37-37009663a5bc/Pedal_Ridesharing_Final17.jpg)
![Pedal_Ridesharing_Final18.jpg](https://images.squarespace-cdn.com/content/v1/611ca69cba83b3729f0c7f7f/f98fdb9a-d013-4d65-b0c2-0293d49f01b5/Pedal_Ridesharing_Final18.jpg)
![Pedal_Ridesharing_Final19.jpg](https://images.squarespace-cdn.com/content/v1/611ca69cba83b3729f0c7f7f/9fb86891-8084-4254-82b5-769084eb3cfd/Pedal_Ridesharing_Final19.jpg)
![Pedal_Ridesharing_Final20.jpg](https://images.squarespace-cdn.com/content/v1/611ca69cba83b3729f0c7f7f/e47b3a60-1369-4fbc-98ba-80924dcbc968/Pedal_Ridesharing_Final20.jpg)
![Pedal_Ridesharing_Final21.jpg](https://images.squarespace-cdn.com/content/v1/611ca69cba83b3729f0c7f7f/2f93ecdf-c2ad-4304-bb8c-e0f6287703e6/Pedal_Ridesharing_Final21.jpg)